Why Biotech Companies Need an Employer Brand

It's essential that you define your employer brand, because that's how you ensure a consistent, memorable, positive experience in the application and onboarding processes.

So, what is an employer brand?

According to the Society for Human Resource Management:

An employer brand is an important part of the employee value proposition and is essentially what the organization communicates as its identity to both potential and current employees. It encompasses an organization’s mission, values, culture and personality. A positive employer brand communicates that the organization is a good employer and a great place to work. Employer brand affects recruitment of new employees, retention and engagement of current employees, and the overall perception of the organization in the market.

In other words, it’s how you embody and express what it’s like for current and future employees to work at your company.

Here’s why it matters:

Companies want employees who are going to excel. Candidates want to pick a company where they look forward to going to work every day. This comes down to fit and culture—and your employer brand is how you showcase that culture so people who’ll take your company to the next level are interested in working there.

Attracting the right talent is critical to a successful startup build. Having the right people In the right positions can make all the difference in a successful launch. Pipelining the right talent starts with employer branding.

Email us at hello@bluegensearch.com for more info on a recruiting process that highlights your unique employer brand.